Denim
Shop new arrivals

Discover the charm and personal touch of our family-owned business at Underground, located in the heart of Richmond Mall, Whakatu, New Zealand. As a family-run store, we take pride in creating a shopping experience that feels like home.
Our vibrant space features a thoughtfully curated selection of clothing, swimwear, denim—where our staff specialize in finding your perfect fit—and accessories, sourced from a diverse range of brands and creators, both local and international.
Whether you’re exploring our store in person or browsing online, our passionate team is dedicated to providing a warm, personalized shopping experience.